is a holistic approach to the web branding process. It encompasses the whole spectrum of what a brand’s presence on the Internet is meant to achieve. Although it sounds like technical jargon, PIPM is actually a very simplistic approach to a seemingly complicated world.
What PIPM does is give you a more focused and integrated approach, so that your brand and its underlying message reaches your targeted clientele and more importantly, your targeted clientele reach you.
Analysis of the requirements, the objectives and the scope of the web branding process.
Creation of the online presence.
Optimization of the online presence, SMO, SEO, SEM, ORM.
Updation of information, analytics, refresh.
Planning also includes the holistic look at what would be needed to spread the message. For example, does your website need a “contact us” form where the user can input data or do you just provide your contact information and wait for him to call? Would you have options for newsletter subscriptions?
Some clients think that we know best when it comes to actual design and implementation. Not true. Your feedback is as important, since this is your brand we talking about. In this stage, we create the look and feel of the website, keeping in mind the overall philosophy of the brand in question. It starts as a concept, after which we create the content, arrive at a design and then develop it.
The design flow is the key element here. We chalk out the user experience, right from the visuals to page transitions, mouse over actions and the like. We design the navigation for the site, so that the customer is able to intuitively reach the page he is looking for, in the least possible clicks. Our content writers create easy to read, contextual content, with relevant keywords and ad words in place. We then test the site, inviting our core test team, including you, to explore the site just like a normal customer would. The site then goes live, announcing your brand to the world.
It is during this stage that we also start creating the social media plugins for the brand, so that when the website is ready to launch, it has a waiting audience.
Online marketing works hand-in-hand with traditional marketing. Needless to say, the kind of marketing required differs from brand to brand. A well-known FMCG product may not require aggressive online marketing, but the case will be different for say, a new product that needs to grab eyeballs. What we do is create the channel; the depth of which will be determined by the requirement of the brand.
It is not enough to create an online presence; more critical is managing and updating it. Customers who are aware of your brand are interested in keeping track of what happens. A website whose content is outdated, social media feeds that don’t post at regular intervals, all convey a negative impression that the company is not doing well or that it doesn’t have anything new and exciting to offer. Remember, your online presence is your primary channel of communication with your target customer and your existing ones as well.
In addition to this, monitoring the impact of the online promotional campaigns that you undertake for your brand is essential. This helps understand its effectiveness, and make changes in the event that the targets set have not been achieved.
Web branding is a continuous process. The Internet is ever-evolving, and this is what makes it such an exciting medium. The PIPM process helps you to manage your online presence so that you reach your customers more swiftly and more effectively. Resulting in what we all strive for- CUSTOMER DELIGHT.
Contact us now to re-brand your online presence and make it more effective!
OUR WEB PROJECTSThe web media parts
Obviously, we built our own website
Part of our extensive web and screen branding for Gora Leather, a website for luxury leather goods.
THE GOLDA- POCKET SQUARES
Part of our extensive web and screen branding for Golda squares, a niche fashion brand.
A comprehensive web portal on Gaudiya Nritya, the classical dance of Bengal.